
Slimmy front pocket wallet has been Life hacked! Check out this great post by Gina Trapani on how to simplify your life a little by slimming down that brick that you might be carrying in your back pocket. Seems so easy; why aren’t other people doing it? Hey, change at any level is tough, let’s face it.
Thanks a bunch Gina. We really appreciate the mention! Best of luck keeping crap out to make more room for what’s important!
Check out this hilarious post by an admittedly un-GAI guy and unhappy Slimmy customer. LOL. Well, we wish him well and really hope he finds something that works in between a George Costanza butt brick and a rubber band.

We hope this e-mail finds you well. We are pleased to announce the new Booq Boa 3 BackPack! While we are honing down our bag offering to slim & minimal (Check out our big size sale below!), we will still offer certain backpacks for times when you need to carry a little something extra with you. This is especially needed for what they term “Job Escape” (Saradasu) in Japanese. The Booq Boa 3 is perfect for those times when you need to get out of the office to really focus or just to get the hell out of there to have some fun!
Booq Boa 3 is intentionally understated in form, but comes alive with red hot expression when the interior is exposed. This well thought out laptop backpack is loaded with over 14 specialized compartments for everything from you computer and gadgets, to a water bottle for long haul journeys. It is made from the highest quality 1680D ballistic nylon and features incredibly durable and oversized YKK zippers for easy access and is as comfortable as a backpack gets for business or Job Escape!
Don’t forget to accessorize Boa 3 with the Vyper Compact Laptop Case to offer your laptop a little extra protection when nestled in the pack, or on its own for jaunts to quick meetings or Job Escapes!
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Get Low…., originally uploaded by 718 Shooter.

I have been applying Tim Ferriss’ Four Hour Work Week recommendations on outsourcing and simplifying life, and must say that it’s been quite helpful. While I am no where close to getting down to an actual “4 hour workweek,” I am checking e-mail a lot less, not indulging in so much content (i.e. RSS feeds, blogs, tv news, etc.), delegating a lot more, and am a lot less stressed. One of the exercises in the book is to create a 6 month dream line which forces you to really think about what you want to do (e.g. Taking a two week RV trip across the US.), be (e.g. professional photographer) and have (e.g. MacBook Air) what you want. The next step is to figure out how much it will cost and then how you are going to fund your dreamline. Amazingly, I was stuck on this and really had to think about these things before they became clear.
This is the problem with the way we perceive life; society feels like we all need to work like hell until we are 65, then we can retire. Do I really want to wait that long to retire? I think Tim is right in creating dreamlines, taking mini retirements, pulling oneself out of the 9-5 rat race, and joining the New Rich (NR) club. It’s amazing how new possibilities start with a simple change in mindset. Can you really get to a 4 hour workweek? Tim shows you how in his book, but it really starts with you believing it can be done.
via FourHourWorkWeek.com


We thought many of you would be getting new Laptops for X-mas and know how hard it can be to find that perfect slim and tasteful bag. Forget going to the mall and spending hours trying to find one and save 10% by shopping it at Koyono.com. We have three new laptop bags from Booq (Folee II, Mamba Sling and the 90 Series SlimCase) that are perfect for hard to please minimalists. Be sure to use coupon code BOOQ10 and save. In stock!
We are really excited about this new line of hybrid outerwear from Oakley that is meant for the slopes, but is also perfect for daring individuals’ professional life. The Oakley Avalanche and Prolific are fully seam sealed for tight waterproofing and decked out with utility (pockets and wire management) every mobile professional will appreciate. They are 3-in-1 compatible with the the Mixup travel vest and Left Star fleece zip hoodie for extra warmth. When traveling for business during these cold months, and trying to fit in a little adventurous fun, you can save yourself a lot of room in your suitcase and just bring an Avalanche or Prolific 3-in-1 system instead of a traditional overcoat. Of course, if you are the “creative guy” you have a license to wear what you want, so you can get either for everyday wear.Be sure to use coupon code OAKLEY15 and save 15%!


BlackCoat Sport LHR :: Save 20% with coupon code OUTER20.
With BlackCoat Sport LHR, you never have to worry about taking another raincoat with you on a business trip. It’s a hybrid sport-raincoat, so just bring BlackCoat Sport LHR (maybe one other sport coat) and you have have your business, casual and rainwear covered. Inspired by the duality of London business formality and its raging nightlife, BlackCoat LHR is the perfect travel companion for people who want to keep their cargo to a minimum and look good.
Booq Boa SlimCase :: Save 10% with coupon code 1010

The Booq Boa SlimCase is the Slimmy bag equivalent. Slim and sleek, this laptop case is perfect for people who live a highly digitized life, and/or have a fetish for minimalism. It’s hard to forget where everything is in this bag, as it barely breaks the threshold of the brain’s cognitive process (
Rule of 7). If you love keeping it simple, have a ton on your mind, or simply don’t have that much to lug around, then Boa SlimCase is for you.Happy Holidays!

Wil Shroter is a successful entrepreneur out of Columbus and the Founder of the Go Big Network. I have used Go Big in the past and think it’s a pretty neat concept. Yesterday I received their newsletter and took a chance to read it as it is about something important to Koyono, my life and all people at large - Social Networks (AKA Web 2.0). Just the other day I was explaining to a client that traditional advertising needs to change and agencies are behind the times. Like Go Big’s newsletter points out, this could not be more true namely because Web 2.0 is still in its infancy and there are few expert/schmexperts to be hired by agencies. The only agency that I am aware of that really gets is it Undercurrent. Well, I’m sure there are more, but they are few and far between. So what do you do in the meantime? Jump in, try to find the right people who get it, and learn it on your own (or hire Undercurrent). After all, it’s free, cheap and available to the world; most importantly, once people claim they are “experts” on Social Networks, it’s time to figure out what’s next!