We hope this e-mail finds you well. We are pleased to announce the new Booq Boa 3 BackPack! While we are honing down our bag offering to slim & minimal (Check out our big size sale below!), we will still offer certain backpacks for times when you need to carry a little something extra with you. This is especially needed for what they term “Job Escape” (Saradasu) in Japanese. The Booq Boa 3 is perfect for those times when you need to get out of the office to really focus or just to get the hell out of there to have some fun!

Booq Boa 3 is intentionally understated in form, but comes alive with red hot expression when the interior is exposed. This well thought out laptop backpack is loaded with over 14 specialized compartments for everything from you computer and gadgets, to a water bottle for long haul journeys. It is made from the highest quality 1680D ballistic nylon and features incredibly durable and oversized YKK zippers for easy access and is as comfortable as a backpack gets for business or Job Escape!

Don’t forget to accessorize Boa 3 with the Vyper Compact Laptop Case to offer your laptop a little extra protection when nestled in the pack, or on its own for jaunts to quick meetings or Job Escapes!

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We thought many of you would be getting new Laptops for X-mas and know how hard it can be to find that perfect slim and tasteful bag. Forget going to the mall and spending hours trying to find one and save 10% by shopping it at Koyono.com. We have three new laptop bags from Booq (Folee II, Mamba Sling and the 90 Series SlimCase) that are perfect for hard to please minimalists. Be sure to use coupon code BOOQ10 and save. In stock! 

Check it out.  We expanded on the Slimmy Bold offering buy coming up with a few other Special Edition Slimmys.  Introducing Floyd Slimmy (pink) and Foot Soldier™ Slimmy.Get a free Front Pocket Pen and save 20% buy using coupon code SLIMMYSE.Here is a short description of each:Bold Slimmy: Pretty much sums it up in the name. When you have a difficult time with a decision, always go with the bolder choice.Floyd Slimmy: Taking risk and being different requires more than having an education; it requires a lack of common sense and being a little crazy; it requires being real about oneself and not caring what other people think. We love pink!.FS (Foot Soldier) Slimmy: A tribute to knowledge workers, free agents and entrepreneurs who have to be their own Foot Soldier in order to move their ideas forward and onto blazing success.Supplies are limited on Floyd and Foot Soldier (50 each in stock) so get them while you can! Coupon expires on 12/18.

   

We are really excited about this new line of hybrid outerwear  from Oakley that is meant for the slopes, but is also perfect for daring individuals’ professional life. The Oakley Avalanche and Prolific are fully seam sealed for tight waterproofing and decked out with utility (pockets and wire management) every mobile professional will appreciate. They are 3-in-1 compatible with the the Mixup travel vest and Left Star fleece zip hoodie for extra warmth. When traveling for business during these cold months, and trying to fit in a little adventurous fun, you can save yourself a lot of room in your suitcase and just bring an Avalanche or Prolific 3-in-1 system instead of a traditional overcoat. Of course, if you are the “creative guy” you have a license to wear what you want, so you can get either for everyday wear.Be sure to use coupon code OAKLEY15 and save 15%!  

 BlackCoat Sport LHR :: Save 20% with coupon code OUTER20. 

With BlackCoat Sport LHR, you never have to worry about taking another raincoat with you on a business trip.  It’s a hybrid sport-raincoat, so just bring BlackCoat Sport LHR (maybe one other sport coat) and you have have your business, casual and rainwear covered.  Inspired by the duality of London business formality and its raging nightlife, BlackCoat LHR is the perfect travel companion for people who want to keep their cargo to a minimum and look good.

 Booq Boa SlimCase :: Save 10% with coupon code 1010 

The Booq Boa SlimCase is the Slimmy bag equivalent.  Slim and sleek, this laptop case is perfect for people who live a highly digitized life, and/or have a fetish for minimalism.  It’s hard to forget where everything is in this bag, as it barely breaks the threshold of the brain’s cognitive process (Rule of 7).  If you love keeping it simple, have a ton on your mind, or simply don’t have that much to lug around, then Boa SlimCase is for you.Happy Holidays! 

Well, it’s been a great year so far and we have gone through a lot of interesting changes and continue to overcome the challenges of staying competitive and fresh.  Anyway, we have a full line up of killer new products coming in the next  month.  It’s going to be a real crazy time getting these products in and up on the site, and the process begins now!We promise plenty of surprises and know you are going to love the holiday collection we put together.  For sure, Business Camouflage™ is a Koyono theme to stay.  Be sure to sign up for our e-mail list to get discounts and special deals.   

 
I finally found a pen that I can not lose.  Seriously, I spent the three years not carrying one at all.  It’s really not a big deal, but if you are a super busy person like me, being able to take quick notes, jot ideas, and the like are important.  Part of the process, of course, requires a writing instrument.  What a better way to make sure you have a pen on you than to be able to clip it onto your Slimmy front pocket wallet (hopefully you have one by now).  At 3.5″ the Slimmy Front Pocket Wallet pen fits on a Slimmy perfectly and telescopes to a full 5″ so you don’t feel like you are writing with a toothpick.  I really like this pen because it is a medium point and actually writes really well.  For some reason, writing with fine point pens never works for me as I am left handed and write weird (whatever that mean - it’s what my wife tells me).   Anyway, try a Slimmy Front Pocket Wallet Pen and you won’t regret it.  Buy a Slimmy and get one free! 

Introducing Takumi Pearl, Sky and Samurai.  We are really excited about the Takumi line of dress shirts.  From the discerning use of the finest luxury Japanese fabrics to the discipline of ancestral tailoring techniques, no detail was spared in the making of these fashion masterpieces. They go great with a suit of jeans and are great business casual alternatives; something we call “Business Camouflage.”  Use code TAKUMI10 for 10% off.  Oh, Slimmys are 20% off.  Enjoy! 

      

We just added a few new pocket management products to make it easier to manage your cash, credit cards, IDs and the like. As you know, we tend to focus on front pocket wallets and carrying solutions that are slim, minimal and well designed. We know you are going to love the JimiX plastic wonder wallet (same concept as the Jimi, but with a money-belt clip on the back) and Moolah Stainless Steel Money Clip. Both are great everday or extras to help you keep what’s in your front pocket manageable and easy to reach. Buy a Moolha cash clip to use with your Slimmy, or a JimiX to store in your Booq Folee as a “just-in-case” wallet. They are both under $20 and you can save an extra 15% by using coupon code 2015.

We are getting ready to launch a new department on our site called Fumoola™. What the heck is that? Here is the definition:

Fumoola
Fu \’foo\ abbr [Chinese] Man, Master or Blessings, Effort
Fu \’foo\ abbr [Hacker Culture] Skill, Adeptness
Moola or moolah \’mū’lə\ n. [American Slang] Cash, Cashola, Money
Fumoola \’foomū’lə\ n. [Koyono Marketing] Money made from skill and luck.

In Chinese, “Fu” means man or laborer. In this contect Another meaning of “Fu” in Chinese is blessing or effort. Interestingly, people in Hacker Culture use “Fu” as a suffix to refer to skill or expertise. For example, one who is adept at scripting is said to be a master of “script-fu.”

At Koyono, when you combine “Fu” with “Moola” the intended meaning is hard earned money from skill and adeptness. Fumoola is extra money you made that allows you to afford the finer things in life. It’s more or less coincidental that Fumoola can also be interpreted as a certain kind of money that you need to earn to do your own thing; it needs no explanation for those of you running your own gig.

We are launching this beta service for those GAI customers that have “made it” and are looking to spend some of their Fumoola on hard to find apparel and accessories for travel, digital cargo transport and formal occasions when jeans and a t-shirt may not be appropriate. Of course, we will stay true to our minimalist aesthetic.

Foomula™ is a trademark of Koyono Company.