BlackCoat Work Premier - iPod coat with ruberized controls., originally uploaded by koyonoinc.

Here I am, KOYONO founder Jay Yoo, at a Brown’s game sneaking a little Fila Brazillia during a Cleveland Browns game. It was a brisk evening (39F) with a delightful sunset. In the BlackCoat Work Premiere, and two additional layers, I was plenty warm and hardly bogged down. You can see my iPod head phones snaked in these bright orange 180s ear muffs and the hidden rubberized iPod controls built into the coat. The tuens came in extra handy in line at the restroom and those necessary excursions to buy beer. Browns beat the Jets 20 - 14.

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One thing that some of our Made for iPod jacket customers have said is a bit confusing is the procedure for turning on the control panel. It is just a matter of holding down the Next button for a few seconds, but it isn’t obvious. We have out an orange circle around this button to make it easier to remember, but our intention is that you will have the lay out memorized and be able to use the buttons without looking or thinking about it. Our testing has shown that most people have the whole thing down within a few days and can gracefully control their iPod without having to look at the controls at all.
BlackCoat Made for iPod - Kata

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We’re big fans of trolling YouTube for interesting videos. Jay has put together a brief demonstration of the ElekTex control panel that lives in our Made for iPod jackets. It is posted on our site and, of course, on YouTube.

http://www.youtube.com/watch?v=hKbWoxpMf-g

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