Koyno, originally uploaded by techcastoni.

Check it out. Koyono’s BlackCoat Made for iPod is reviewed by TechCast Network in the UK. It’s an in depth review and they really “get” our approach to Style, Performance and Utility.

Thanks for the review guys!

PS - Here is a link to the great photos thet took, which are up on Flickr.

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Gizmodo has been good to KOYONO as they have featured us a few times for our BlackCoat-T and BlackCoat Made for iPod line. That said, when I saw this indicating that we are “way too expensive,” I felt compelled to reply (BTW - not sure if they will approve my comment). They feature the Kenpo Jacket Made for iPod ($149.95) and play it off as a refreshing low priced option (which it appears to be). There have been others who question the location of where we place the iPod controls, and we sit back and think it is so interesting how split people are around the whole “wearable technology” space. They are either form/fashion or function/techno centric. Interestingly, the form/fashion crowd tolerate the price points of indy fashion, while the function/techno folks are bent on value (for good reason when you spend more of your mulah on gadgets than clothes). All I can say is that choice is good, and price, er, ah goes deeper than just product. I just wish Gizmodo would have mentioned that we have a $169 Made for iPod coat, which really is not “way-too-expensive” based on their valuations. Then again, $20 bucks is a lot from an iTunes budget perspective; so here (OUTER20) is a 20% coupon for any KOYOYO outerwear product ;-).

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33.jpg, originally uploaded by koyonoinc.

When we made the decision to integrate iPod controls into our BlackCoat line, there was a lot that we considered beyond just doing something cool. First, the iPod is an integral part of many people’s lives who are GAI. They are busy people with vision, who have limited opportunities to find inspiration, relax and unwind. GAI also has to deal with constant stress and difficult situations; it’s the nature of breaking from convention, being innovative and doing the impossible. To sooth the soul many of us of us turn to music. When it comes to listening to music on-the-go, there is no substitute to the iPod.

Hands down, iPod is the best. However, there are times when directly interfacing with you iPod when in transit from A to B can be a hassle.

This happens to be time when GAI collect thoughts, visions, makes decisions, take a break and seek inspriation. Having to take your iPod out in order to switch songs, increase volume or turn the it off when you are in the middle of your flow interrupts critical synapse. You should not have to think about it when you are thinking enough as it is.

That’s why MFI.

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